Democratic Typography

Jason Heppler

Between March 2019 and today (2/10/2020), we’ve had twenty-eight candidates for the Democratic nomination in the United States. I went through candidate websites and grabbed their primary logo, which I mostly find fascinating to see the moods that are conveyed by color and typography.1

By design alone, I think Buttigieg, Beto, and Castro have strong, memorable designs. Bennet and Buttigieg share similar vibes, Sanders’s is a classic, Inslee’s is somewhat forgettable (his later one was much better).


  1. I’ll try and keep this updated if anyone else enters the race. ↩︎

This is a note — a shorter observation, sometimes provisional or incomplete. ~0.015g CO2 Personal
Jason Heppler
Jason A. Heppler
Environmental & Digital Historian
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Tack & Ink

Occasional writing on the American West, agricultural history, and political culture.